Before the advent of the internet and mobile phones, if you wanted to "reach out and touch someone" it often meant picking up the telephone.

Today, despite the fact that we have more ways to communicate than ever, many companies continue to pick up the phone in hope that the person they're reaching out and touching will eventually become a customer. In fact, although it may be one of the least sexy marketing channels, telemarketing is for some companies still one of the most effective direct marketing techniques employed.

That doesn't, however, mean that outbound telemarketing programs are guaranteed to succeed. Why? Because if you don’t have a clear objective of what it is you are hoping to get out of a telemarketing campaign then it will be destined to fail.

However if you follow the steps below it will help you ensure your campaigns are a success

Step 1 - Set your objectives, what do you want to achieve from this exercise

Step 2 – Identify your target customers

Step 3 – Set your compelling reasons why those prospects would want to deal with you

Step 4 – Create marketing material and send prior to your calls

Step 5 – Get on the phone and start making those calls

By following the above it will give you a much more structured approach to your campaigns and in return enhance the results you achieve.

Connect to us!


Go to top