The Telemarketing Blog

In a world where we are all trying to get the attention of the customer through Direct Mail, Email Marketing, PPC, SEO, and Social Media it is apparent that one hugely important element in the marketing mix in converting prospects into customers is through Telemarketing.

Telemarketing is still seen as one of the most cost effective tools, identifying your ideal target customers, cleansing that data to ensure you get the right individual, marketing to that said individual and then following up with telemarketing is a sure key way to convert more prospects into customers and win new business.

Just as winning new business is the lifeblood to the success of any business, taking care of your existing accounts should also be a key priority. As we all know it is lot easier to sell to an existing customer than it is to sell to a new cold client.

Identifying within your key accounts the areas of products and services they are not buying from you is an exercise that should be undertaken by all businesses on a regular basis. It is guaranteed to pay dividends once this exercise has been carried out. Why? It gives you another reason to speak with that customer and keep in regular contact, again through the use of telemarketing.

When did you last speak to your customers, for example in an account base of over 1000 customers, how many of those are being regularly ignored just because you don’t have the internal resource to make this all important call. This is also where outsourcing telemarketing to ensure that you are doing a good job with your account base with courtesy calls is a must.

Remember following the trends of social media and applying all your efforts may seem like the right thing to do but being able to measure the effectiveness of this medium is often difficult, so why not use a tired and tested method that can be monitored and measured and ensure you get a return on your investment and recommend telemarketing for your next marketing medium and you will be amazed by the results.

Before the advent of the internet and mobile phones, if you wanted to “reach out and touch someone” it often meant picking up the telephone.

Today, despite the fact that we have more ways to communicate than ever, many companies continue to pick up the phone in hope that the person they’re reaching out and touching will eventually become a customer. In fact, although it may be one of the least sexy marketing channels, telemarketing is for some companies still one of the most effective direct marketing techniques employed.

That doesn’t, however, mean that outbound telemarketing programs are guaranteed to succeed. Most don’t. Here are 10 of the top reasons why.

Segmentation

Savvy online marketers know how important segmentation can be, but it’s just as important – if not more important – to outbound telemarketing campaigns. Without segmentation, targeting the right people is all but impossible and entire programs can fail as a result.

Unfortunately, this is just a sample of our paper 10 Pitfalls to avoid for Successful Telemarketing Campaigns. To quickly download the full version free of charge, simply fill out the form below!

Before the advent of the internet and mobile phones, if you wanted to "reach out and touch someone" it often meant picking up the telephone.

Today, despite the fact that we have more ways to communicate than ever, many companies continue to pick up the phone in hope that the person they're reaching out and touching will eventually become a customer. In fact, although it may be one of the least sexy marketing channels, telemarketing is for some companies still one of the most effective direct marketing techniques employed.

That doesn't, however, mean that outbound telemarketing programs are guaranteed to succeed. Why? Because if you don’t have a clear objective of what it is you are hoping to get out of a telemarketing campaign then it will be destined to fail.

However if you follow the steps below it will help you ensure your campaigns are a success

Step 1 - Set your objectives, what do you want to achieve from this exercise

Step 2 – Identify your target customers

Step 3 – Set your compelling reasons why those prospects would want to deal with you

Step 4 – Create marketing material and send prior to your calls

Step 5 – Get on the phone and start making those calls

By following the above it will give you a much more structured approach to your campaigns and in return enhance the results you achieve.

In this month's blog we take a look at email marketing and still in 2013 it is classed as one of the most powerful yet underused tools in your online marketing toolkit. Email marketing is fast, effective and can be incredibly profitable if used in the correct manner. The biggest myth associated with email marketing is that people don't want to receive emails, which is simply not true, people don't want to receive spam.

People don't want to receive spam from people from whom they have no relationship with and have no relevance to their needs trying to sell them goods or services.However people do want to receive interesting, useful emails they do have a relationship with and that have relevance to their needs.

Read more: Email Marketing – how often do you email your customers?

Have you ever taken the time to understand where your revenue is actually coming from? There is clear evidence that 80% of profits are generated from 20% of customers (the 80/20 rule), this activity is rarely undertaken and this is the experience that we have from the vast majority of our customers.

Read more: Understanding the 80/20 rule to help develop your sales strategy.

Connect to us!

fbtwitter

Go to top