Before the advent of the internet and mobile phones, if you wanted to “reach out and touch someone” it often meant picking up the telephone.

Today, despite the fact that we have more ways to communicate than ever, many companies continue to pick up the phone in hope that the person they’re reaching out and touching will eventually become a customer. In fact, although it may be one of the least sexy marketing channels, telemarketing is for some companies still one of the most effective direct marketing techniques employed.

That doesn’t, however, mean that outbound telemarketing programs are guaranteed to succeed. Most don’t. Here are 10 of the top reasons why.

Segmentation

Savvy online marketers know how important segmentation can be, but it’s just as important – if not more important – to outbound telemarketing campaigns. Without segmentation, targeting the right people is all but impossible and entire programs can fail as a result.

Unfortunately, this is just a sample of our paper 10 Pitfalls to avoid for Successful Telemarketing Campaigns. To quickly download the full version free of charge, simply fill out the form below!

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